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Creating memories is a widely used phrase in our industry but never before has it been so true for new and upcoming hotels. While you previously had to leave your room and consequently your hotel, hotel owners now more than ever want you to spend more time within their premises. Making your overnight stay an experience rather than just providing a comfortable bed makes sure that you are not only coming back the next time, but that you Instagram about it, put in on Facebook and tell your friends and family about it. You didn’t just sleep somewhere, you’ve experienced it, you’ve created a lasting memory. I believe this is great and just what our industry needs. Creative hotel owners who go above and beyond to make you feel comfortable and excited.
I’ve recently stayed in a hotel in Los Angeles and as a keen runner one of the reasons I chose this place was that they have a running club right at the hotel. A running club that is supported by Nike and sells its merchandising in the rooms. I loved it! And you know what, The Little National, a hotel in Canberra is doing the exact same thing. Simple and effective.
Enter the world of the Spicers Potts Point, a luxury boutique hotel without a lobby. For checking in you ring the door bell, are greeted by the host and while you sip Champagne get asked a few questions to make your stay, you guessed it, memorable. At night you mingle with other guests in the open kitchen while your host makes you the cocktail of the day.
The Old Clare Hotel in Chippendale was built on an old brewery site and consists of two heritage buildings joined by a glass atrium. The hotel is decked out with old chairs of all types, barber chairs, dental chairs, art deco chairs, the owner is a vivid collector but rather than enjoying his prized possessions on his own, he puts them in his hotels for you to enjoy. The staff might even google you before you arrive and changes the pictures in your room according to your taste. At night rest your head on beautiful pillow cases designed by a young lady who is a regular at the pub, The Old Clare, that still exists and thrives today.
The Little Albion in Surry Hills, now owned by the Crystalbrook Collection, is another prime example of entering a place that will change the way you think about hotels, a whole world of creating memories, of a hotel that you don’t want to leave ever again the moment you enter. Check it out and you will understand.
Our job is to create memories that will last a lifetime and we are pretty good at it. This new breed of hotels makes it almost too easy for us but be assured that we will not stop searching for those special places that make your heart jump just that little bit.